On branding | Working with Swear Words and Hyphen
For any company with a long history, it’s hugely beneficial to take some time once in a while to really interrogate who you are and what you do. Over the last few years we’ve been doing just that, checking in to make sure our brand reflects who we are, what we think is important and what impact we want to make.
We exist to support challenging and inspirational artists who shape Australian culture, society and performance practice. Our mission, as true today as it was at our inception, is to identify and produce new and transformative Australian performing arts.
We have existed for nearly 35 years. As we move into the next phase of the company, we wanted to ensure our visual identity matches our company mission, values and goals.
Given the nature of the way we work, we can face an issue with visibility. Our work is often presented by other venues or festivals with the attention rightly focused on the artists we support. We are here to support them and their work.
To address this unique marketing challenge we engaged Melbourne branding and design agency Swear Words and Newcastle-based web developers Hyphen to craft a new visual and online presence for Performing Lines.
We’re pretty chuffed – we hope you like it. A big thanks to Audrey, Tom and the team at Swear Words, and to Eivind, Madeleine and the Hyphen crew.