Credits: list of creative team with appropriate titles. This sounds obvious, but ensuring you accurately reflect the contributions of all team members is vital, and that that contribution is agreed upon going forwards.
Marketing Copy: We provide three lengths of marketing copy.
- Long copy: 100+ words suitable for websites, brochures, places where more detail and nuance can be accomodated
- Short Copy: 50 – 90 words suitable for listings, landing pages, and limited space publications
- Tagline: A single sentence that nails your work
Reviews: include pull quotes and links to full reviews
Awards: won stuff? Great! Let the presenter know.
Cast + Creative Team Bios: keep these short sharp and interesting, ideally to 100 words max.
Notes: you can supply a Director’s Note, Choreographer’s Note, Designer’s Note, etc if desired. We try and keep these to around 500 words max.
Logos: Many producers, presenters and funders contractually require these to be included on all public-facing collateral about your show. You may also want to include yours on there!
Text acknowledgements: These are in addition to logos, and acknowledge less significant investment in a project or in places where logo placement isn’t possible.
Style tip: We lead with who produced the show, who commissioned it, then who funded it in order of financial contribution. This can also be a place to acknowledge support offered during previous developments.
Ie: <project name> is produced by Performing Lines in association with Arts on Tour, and was commissioned by 107 Projects. <Project name> has been supported by the Australian Government through the Australia Council for the Arts, its arts funding and advisory body; and the NSW Government through Create NSW. <Project name> was developed as part of Arts House’s CultureLAB supported by the City of Melbourne.